Articles

What is the difference between a product, a business and a brand?

One of my favorite shows is Shark Tank. Often, people will appear on the show with a really good product idea. The sharks love it, but sometimes they say, “That is a great product idea, but…

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5 Things to Think about Before Starting a Business

Maybe you are on the threshold of starting something new, but you are not sure if it could be a viable business. Maybe it’s just a thought that pops into your head every once in a…

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Who is your target market?

In any business, it is important to find your niche. You’ve got to know your target market and who it is that you serve. Trying to please everyone waters down a brand. You may think that…

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What is a HELOC and How Does It Work?

When you purchase a home, you most likely purchased it using a standard mortgage. You put a percentage down – somewhere usually between 3.5 and 20% and you pay the mortgage every month trying not to…

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Plant a Forest Not a Tree

I heard an analogy a while back and it stuck with me as so profound and powerful – If you were going to plant a forest, you wouldn’t just plant one tree at a time and…

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Do I pay off debt first or invest?

When it comes to personal finance, the question of whether to pay off debt or invest may be one of the most highly controversial topics there is. So, I want to tread carefully. When answering this…

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Family REIT with AIRBNB

I have close extended family relationships that are such a blessing. Not everyone gets along with their relatives, so I count myself very fortunate. And as I get older, I really have a desire to make…

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Don’t Just Dip A Toe In

What’s your standard operating procedure for getting into the pool? Do you jump in, full immersion, or do you dip a toe in and then walk gingerly down those steps? As far as getting into a…

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The Power of Leverage

You go to work, you get a paycheck. You leverage your time for money in the form of a job. When it comes to leverage, most of us are taught that simple formula – leverage a…

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Real Estate takes time

Real estate, like any other business, takes time. A mentor once told me that in Japan a business is not expected to turn a profit until the 7-year mark. In the United States, you hear a…

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Create your own “Employer Match”

Here’s something that always makes us a little bit sad: People staying in a job they hate because of the benefits. One of the benefits people bring up most often (next to health insurance) is the…

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Building 5 Star Wealth

If you are a business owner, you have some tremendous wealth-building tools at your disposal that you might not even be aware of. Think of your business as a 5-pointed star. Here’s what I mean: Imagine…

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