Articles

Subscription Payments: Monthly, Quarterly or Annually?

So many businesses could benefit from a subscription model as a way to provide their products and services. It’s a great way to build recurring revenue into your business but how often should you ask for…

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To Tier or Not To Tier

Over the past several weeks, we’ve been exploring the power of subscription models. Layering tiers onto a subscription approach can be very beneficial to your business, giving you access to customers you might not otherwise have…

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What is influencer marketing?

You’ve heard it before and think you know what it is but just what is influencer marketing? Pretty much whenever a Kardashian does anything, they are involved in influencer marketing. But beyond such mega-influencers whose every…

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What is Affiliate Marketing?

For a long time, we had heard about affiliate marketing but were a little fuzzy on the details. We understood the basics, but how do you get into it? How do you promote other people’s products…

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What is a subscription model?

You text a friend to tell them when you’re available for lunch today. You browse some financial news behind the firewall at Bloomberg.com. You head to the gym over lunch – it’s an upper body day.…

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MVP vs Perfection

Done is better than perfect. For some entrepreneurs and business owners, that’s a tough pill to swallow. But sometimes perfectionism can get in the way of moving a project forward. It can wind up hurting your…

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Stop Iterating and Start Harvesting

We have the good fortune of working with some amazing farm families as clients. It’s always a privilege to meet with them and learn about their operation, whether they are just starting out or have had…

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Niche Down

In the early days of starting a business, you feel like any dollar is a good dollar. You have really good intentions and in order to gain some momentum and get the cash flowing, you look…

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Don’t Create Another Job For Yourself

Starting a business is daunting. Being your own boss is great, but if you’re not careful, you are not so much starting a business as being your own employee. There’s a difference between being self-employed and…

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Biblical Financial Wisdom

Given the work we’re in, you might think we love looking at spreadsheets and crunching numbers. But really our passion is to listen and help people become good stewards of their money. The number one way…

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How to Monetize Your Business in Multiple Ways

I recently did a deep dive into a variety of Business Models to help demonstrate that there are multiple ways to earn money out there – and more to the point – there are often multiple…

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Why I Still Love Business Models

As a kid growing up I loved Legos and working to make the pieces fit together like the picture on the box. Then I got into model cars and putting those together as I dreamed of…

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