When times are tough, the tough find opportunity. Buying a business in the
middle of a pandemic can be a dicey proposition, especially a food-based
business that had already seen a 75% drop in revenue. But our guest Aaron
Anderson saw potential not only for resuscitation of the business but growth and
expansion, and now Fresh Fit Meals, provider of fast casual health food, is
opening new stores and looking to expand the model beyond their current market.
In this episode, we talk about the process of purchasing the business, securing
the funds, and early sacrifices that allowed the business the space to find its
footing. Plus the value in knowing what you want to get out of your business
(and it can’t just be money), the challenges of people leadership, as well as
having a vision of where and how you want to grow.