Articles
To Tier or Not To Tier
Over the past several weeks, we’ve been exploring the power of subscription models. Layering tiers onto a subscription approach can be very beneficial to your business, giving you access to customers you might not otherwise have access to. Often a business will offer several levels or tiers of a product or service. One example I…
Read MoreWhat is influencer marketing?
You’ve heard it before and think you know what it is but just what is influencer marketing? Pretty much whenever a Kardashian does anything, they are involved in influencer marketing. But beyond such mega-influencers whose every waking breath is a potential product placement, how can influencer marketing help the rest of us? Well, the good…
Read MoreWhat is Affiliate Marketing?
For a long time, we had heard about affiliate marketing but were a little fuzzy on the details. We understood the basics, but how do you get into it? How do you promote other people’s products and get paid for it? As we began to develop our 7 Sources of Residual Income we became much…
Read MoreWhat is a subscription model?
You text a friend to tell them when you’re available for lunch today. You browse some financial news behind the firewall at Bloomberg.com. You head to the gym over lunch – it’s an upper body day. Later when you get home, a box from Stitch Fix is waiting on the front porch. After dinner, you…
Read MoreMVP vs Perfection
Done is better than perfect. For some entrepreneurs and business owners, that’s a tough pill to swallow. But sometimes perfectionism can get in the way of moving a project forward. It can wind up hurting your business. When we started our podcast last year, the Uncommon Life Project, we had no idea if anyone would…
Read MoreStop Iterating and Start Harvesting
We have the good fortune of working with some amazing farm families as clients. It’s always a privilege to meet with them and learn about their operation, whether they are just starting out or have had the farm in their family for generations. I can’t think of anything that requires more discipline, faith, and hard…
Read MoreNiche Down
In the early days of starting a business, you feel like any dollar is a good dollar. You have really good intentions and in order to gain some momentum and get the cash flowing, you look for anyone willing to do business with you. But very quickly, you discover that not every client is a…
Read MoreDon’t Create Another Job For Yourself
Starting a business is daunting. Being your own boss is great, but if you’re not careful, you are not so much starting a business as being your own employee. There’s a difference between being self-employed and being a business owner. Our advice: don’t just create another job for yourself. Owning a business can and should…
Read MoreBiblical Financial Wisdom
Given the work we’re in, you might think we love looking at spreadsheets and crunching numbers. But really our passion is to listen and help people become good stewards of their money. The number one way we do that is to help people figure out what they are passionate about and the ways God has…
Read MoreHow to Monetize Your Business in Multiple Ways
I recently did a deep dive into a variety of Business Models to help demonstrate that there are multiple ways to earn money out there – and more to the point – there are often multiple business models you can use to monetize one area of expertise or passion. For example, let’s look at real…
Read MoreWhy I Still Love Business Models
As a kid growing up I loved Legos and working to make the pieces fit together like the picture on the box. Then I got into model cars and putting those together as I dreamed of owning and driving my first Porsche. Business is based on models, so as an adult, I am happy to…
Read MoreWhat is the difference between a product, a business and a brand?
One of my favorite shows is Shark Tank. Often, people will appear on the show with a really good product idea. The sharks love it, but sometimes they say, “That is a great product idea, but not a business.” So, what is the difference? And is a brand something different from a product or a…
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