Posts by Bryan Dewhurst
What is a Copyright?
Welcome to part three in our series on what business owners need to understand about intellectual property law, and how to use it to their advantage. Why should you bother concerning yourself with copyright law? Bottom line – you don’t want people stealing your stuff. For the same reason you lock up your office at…
Read MoreWhat is a Trademark and When you Might Need One?
How are you managing intellectual property in your business? It’s a big question – one we thought worth exploring in a series of articles. The last time we talked it was all about patents, probably the most complicated and elaborate protection of intellectual property. Trademarks, by comparison, are much simpler and inexpensive. That’s not to…
Read MoreWhat is a Patent and Why Would You Need One?
The world is full of big ideas. And when those ideas—from the steam engine to intermittent wipers, to computer graphics interfaces—are disputed, a patent is your first line of defense. If you have a unique solution to a common (or even uncommon) problem, you should consider filing a patent. A patent isn’t right for every…
Read MoreSubscription Payments: Monthly, Quarterly or Annually?
So many businesses could benefit from a subscription model as a way to provide their products and services. It’s a great way to build recurring revenue into your business but how often should you ask for payments? We’ve been exploring subscription models lately. We are highlighting subscriptions right now because they just make a lot…
Read MoreTo Tier or Not To Tier
Over the past several weeks, we’ve been exploring the power of subscription models. Layering tiers onto a subscription approach can be very beneficial to your business, giving you access to customers you might not otherwise have access to. Often a business will offer several levels or tiers of a product or service. One example I…
Read MoreWhat is influencer marketing?
You’ve heard it before and think you know what it is but just what is influencer marketing? Pretty much whenever a Kardashian does anything, they are involved in influencer marketing. But beyond such mega-influencers whose every waking breath is a potential product placement, how can influencer marketing help the rest of us? Well, the good…
Read MoreWhat is Affiliate Marketing?
For a long time, we had heard about affiliate marketing but were a little fuzzy on the details. We understood the basics, but how do you get into it? How do you promote other people’s products and get paid for it? As we began to develop our 7 Sources of Residual Income we became much…
Read MoreWhat is a subscription model?
You text a friend to tell them when you’re available for lunch today. You browse some financial news behind the firewall at Bloomberg.com. You head to the gym over lunch – it’s an upper body day. Later when you get home, a box from Stitch Fix is waiting on the front porch. After dinner, you…
Read MoreMVP vs Perfection
Done is better than perfect. For some entrepreneurs and business owners, that’s a tough pill to swallow. But sometimes perfectionism can get in the way of moving a project forward. It can wind up hurting your business. When we started our podcast last year, the Uncommon Life Project, we had no idea if anyone would…
Read MoreStop Iterating and Start Harvesting
We have the good fortune of working with some amazing farm families as clients. It’s always a privilege to meet with them and learn about their operation, whether they are just starting out or have had the farm in their family for generations. I can’t think of anything that requires more discipline, faith, and hard…
Read MoreNiche Down
In the early days of starting a business, you feel like any dollar is a good dollar. You have really good intentions and in order to gain some momentum and get the cash flowing, you look for anyone willing to do business with you. But very quickly, you discover that not every client is a…
Read MoreDon’t Create Another Job For Yourself
Starting a business is daunting. Being your own boss is great, but if you’re not careful, you are not so much starting a business as being your own employee. There’s a difference between being self-employed and being a business owner. Our advice: don’t just create another job for yourself. Owning a business can and should…
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